Strategy becomes visible in action

All employees should actively be involved. Strategy can only be successfully implemented through clear communication and broad mobilization.


Essential questions should be addressed during the strategy development process or once it is completed: What can the implementation look like? Who is accountable for it? What conditions must be be fulfilled? Should strategies be derived at the regional or functional level? Regardless of the answers, communication plays a critical role, as strategy essentially involves communicating about the future.

The following aspects are particularly important when implementing a strategy:

  1. Communication
    We support you in establishing effective communication, that ensures that all employees are informed about the strategic goals and progress. This creates transparency, promotes understanding and support of the strategy. This is achieved, for example, through regular employee information, Town Hall meetings, and appropriate documents for managers. Furthermore, it is also important to carry out regular pulse checks to receive feedback from employees.
  2. Broad mobilization
    It is crucial that employees are actively involved in the implementation process. We help you increase engagement and ensure the strategy is shared across the entire organization. This can be accomplished, for instance, by engaging in strategic initiatives, contributing from one’s own areas of responsibility, and participating in interdisciplinary Speedboat projects and experiments.
  3. Consistent control of implementation
    Clear and consistent control of measures ensure that the strategic goals are systematically pursued. It is essential to set up strategy teams that are responsible for the implementation and make implementation a central part of the day-to-day business.