Human Resources is no longer just about managing employee capacity; it's about proactively shaping a future-ready workforce—one that is empowered, supported, and recognized according to its competencies. For this to succeed, a strong HR organization is essential—one that understands its strategic importance for business success and leverages it effectively.

The dynamic transformation of the working world demands a high degree of adaptability from companies. Employees—somewhat anachronistically still referred to as the “workforce”—play a crucial role in this transformation. While the term “workforce” may often overlook the human aspect, it clearly highlights the structural significance of employees as a collective for business success. This, in turn, makes evident the strategic importance HR must hold within every organization if overall success is to be achieved sustainably. Workforce management—ensuring the right composition of people—thus becomes a core strategic task of HR.

For us, sustainable, business-oriented workforce management is both a core responsibility and the crowning discipline of HR. We focus on the strong axis of “Task–People–Business Success.” Workforce management bridges business requirements with employees and their full range of competencies. HR thereby acts as a strategic partner for business and cultural development and plays a key role in operationalizing business strategy through people. This role goes far beyond contract design, training management, or employee experience. To understand HR as a strategic core function means embracing a broad spectrum of expertise: from efficient use of processes, to a deep understanding of the business, to targeted employee development, and the ability to identify social trends. No easy task!

Our HR Excellence Model aims to identify the areas in which HR can be further strengthened to enable future-proof workforce management.

On the one hand, external factors such as HR trends & the future of work and business & industry trends play a role. From an internal perspective, key foundations include an HR organization aligned with business goals, HR processes and technologies, and impactful people development.

 

These external factors directly impact how companies work and thus influence their workforce:


1. HR Trends & Future of Work include elements such as:

  • The flexibilization of work
  • Demographic change
  • Generational management
  • The targeted use of AI and human intelligence
  • The adoption of agile work methods

2. Business & Industry Trends influence HR through factors such as:

  • Changing market conditions due to social or geopolitical factors
  • Climate change and the resulting demands for sustainability
  • Shifts in legislation
  •  Industry-specific dynamics and their effects on individual business models

To respond quickly and flexibly to new demands, three internal pillars are of central importance:

 

  1. An HR Organization Aligned with Business Goals:

A nimble and effective HR organization is structured to act as a strategic partner while also being able to respond swiftly and proactively to changes within its own function. Roles and responsibilities are clearly defined, the right competencies are available, and HR goals are tightly interwoven with business objectives.

  1. HR Processes & Technology:

Efficient processes and the deliberate use of modern technologies are essential for achieving HR excellence. The focus lies on developing processes that directly support successful workforce management and contribute to achieving business goals. The technologies employed aim to increase efficiency and enhance data security.

  1. People Development:

The continuous and targeted development of employee competencies forms the third pillar. The emphasis is on equipping people in key roles for the future, building high-performing teams, implementing motivational talent management, and fostering a culture of appreciation. Since leadership plays a pivotal role in both employee and organizational development, ongoing efforts to establish a modern leadership culture are essential.

 

In summary, we see HR Excellence as aligning HR strategy with a dynamic and adaptive approach to workforce management. This defines HR’s core competency and reinforces its strategic contribution. An agile HR organization that continually optimizes its structures and processes, integrates modern technologies, prioritizes strong leadership and employee development, and incorporates external trends lays the foundation for sustainable business success and culture. In a world of constant change, HR Excellence becomes a decisive competitive advantage.